Trademaster

User Experience, User Interface

 

What is?

Trademaster stands as a pioneering Fintech dedicated to delivering tailored B2B financial and credit solutions, with a core mission of empowering retailers of all sizes – from small enterprises to large corporations. By facilitating access to credit, flexible payment terms, and improved commercial conditions, Trademaster aims to drive sales growth across the distribution chain. With a six-year track record, our firm boasts the backing of BV and Sofisa banks, ensuring both stability and credibility in our corporate framework.

 

The project

 

CERC, authorized by the Central Bank of Brazil, represents the inaugural registry for receivables credit. As a critical financial market infrastructure, CERC plays a pivotal role in enhancing transaction security involving financial assets, while simultaneously broadening credit availability. Our project's focal point was streamlining the subscription process for small and medium retailers to access Trademaster's CERC product, known as TradeTurbo, through a user-friendly mobile application.

 

My role

My primary objective entailed comprehensively understanding the functionalities and requirements of CERC to deliver an optimal user experience within Trademaster's TradeTurbo app. By aligning development efforts with the needs and expectations of CERC users, I aimed to ensure seamless integration and utilization of our platform, thus maximizing its value for retailers navigating the financial landscape.